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Brand journalism – how the marketing department of today is tomorrow’s social...
Most journalists view the term “brand journalism” with scepticism, but it is nevertheless appropriate as the content that companies impart to their corporate “audience” must be entertaining, relevant...
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Brand journalism is the future for digital marketing, but it must be authentic
Does brand journalism and content marketing represent the future of digital marketing? That was certainly the message from a recent panel discussion hosted by Outbrain. Leading voices from the industry...
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Bell Pottinger launches digital content agency with editorial focus
If you wanted more proof that the conversation in 2013 will be more about content and less about social then this it. PR group Bell Pottinger Private, formerly part of Chime Communications, has...
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Forget a social strategy – it’s what a brand has to say that really matters
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again. Why? Simple. The very term social media has become a...
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Marketers should put strategy before everything else when it comes to content...
Content discovery is emerging as a highly significant part of the marketing mix. Recent research found that 55% of in-house and 58% of agency respondents were planning content marketing strategies in...
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The shifting sands of advertising: enter the brand journalist
The world of advertising is changing. Prolific online and multi-device media make for anywhere, anytime consumer engagement; while the Social Age has transformed customers into editors, airing their...
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